Strategy Making
Platform selection
According to the needs of customers and target groups, the advertising platform is selected, such as Guangdiantong, Huge Engine, Kirin Magic Calculation, etc.
Media collocation
According to the brand, product attributes and customer budget, select the matching media, such as Tencent, iQiyi, Toutiao, etc.
Slot selection
Match the ad space appropriately to the audience and budget.
Audience targeting
Choose keywords such as core words, brand words, and long-tail words that match the target audience to maximize the acquisition of the target audience.
Bid strategy
Market traffic, return data, and maximize exposure through dynamic bid optimization.
Effect Optimization
Diversified Creative Customization
Solo oral broadcast, value content, product display, etc.
Six Short Video Shooting Bases
There are professional video production bases in Beijing, Shanghai, Shenzhen, Guangzhou, Haikou and Hefei.
Standardized and Efficient team
The production team can produce more than 18,000 short videos every month
Strong Creative Strength
The material has various forms, demanding material requirements, and abundant hot-trend elements.
Creativity Production
Multi-advertising Plan
Create multiple advertising plans for the same client entity and within the same advertising account, and then target different variable factors accurately to carry out plans.
Full-process A-B Testing (material/orientation/placement/landing page)
Material testing is conducted for 1-2 weeks based on variable factors such as layout, crowd, and material category. High-quality materials are prior to be iterated to continuously supplement high-quality ideas.
Data Analysis
According to the KPI-oriented overall control of the release rhythm,to real-timely monitor the release data and to analyze scientificly and effectively.
Real-time Optimization
To optimize by attribution, locate and solve problems found, as well as control cost and ROI.