核心亮点
根据项目特色,精准锁定核心目标——注重生活品质和畅享美好生活的人群,制作美观醒目的推荐页信息流广告banner海报,通过精炼而直击用户需求与心智的标题引发平台高品质用户关注点击,达到有效曝光。
推广策略
优选广告位配合投放推荐页信息流广告,增加项目曝光强度,目标曝光125万次,实际曝光196万多次,超额56.8%完成推广目标,点击4万多次,点击率约为2.1%。
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