Donson Luo Hao: Marketing Digital Transformation Drives Advertiser Traffic and Business Growth

Digital transformation has become a priority strategy for enterprises

Cisco, IDC and other authoritative organizations released the "Digital Ready Network Intelligently Leads the Future of the Digital Economy" white paper focusing on the Chinese market, showing that China's digital economy accounts for more than 30% of GDP, that is, the digitization has become a new engine of economic growth. Therefore, digital transformation is an inevitable choice for enterprises in the future digital economy era.

"From the perspective of the companies we have contacted, digital transformation has become a consensus, and it is the first priority in the strategies formulated by most companies." According to Luo Hao, senior vice president of precision marketing in Donson, the advent of the DT era, companies have become more concerned about digital transformation. The cognition of the company is clearer and more in-depth. More and more companies have promoted digital transformation to the company's strategic height, begun to accelerate from top to bottom, and continued to increase investment.

As a leading service provider for digital transformation of corporate marketing, Donson has been deeply involved in this field since its establishment in 2004. In the course of industry changes, its strength has been repeatedly tempered and upgraded, and then it become stronger.

Marketing Service Providers: Let Data Drive Growth

In the post-epidemic era, marketing and business will be more closely connected, and advertisers are increasingly demanding results and conversions. At the same time, the disappearance of the Internet dividend has caused media prices to rise. Therefore, with fragmentation of consumer behavior and media forms, customers need smarter and more efficient marketing solutions. Luo Hao, Senior Vice President of Donson, expressed, "Donson has always advocated customer-centric "lean operations", continuously innovating based on customer needs and deploying big data in advance, and becoming an engine that creates value and drives growth for customers in all-round dynamics under the new normal. "In the past two years or so, Donson's marketing cloud MarketingDesk has provided marketing digital transformation services for customers in multiple industries, using big data marketing to subvert the traditional marketing methods that rely on experience, and makes profit and customer acquisition more accurate.

In the current era of fragmentation, the catalyst habits of users are becoming more and more scattered. How to open up users' omni-channel contacts and achieve precise reach with accurate insights into users' needs has become a major difficulty. And this is also a major function of MarketingDesk marketing cloud, which covers the data of various domestic key media, real-time monitoring of 300+ data dimensions, 100+ conversion indicators, 200+ event tracking and analysis, giving a in-depth analysis of user conversion processes, digging into the growth point of data, providing advertisers with a complete full-scenario, full-audience, and full-link intelligent marketing strategy to help companies achieve growth.

Data + technology are the two cornerstones of Donson's development

In the digital transformation, some brands choose to build their own data center, CDP or other platforms for data management and save. However, the construction of data center often requires to be built on the basis of strong capital. Moreover, it takes a long time period to deploy and needs support from a strong technical team. This is undoubtedly something that many small and medium-sized enterprises do not have. Thereby, they choose to cooperate with a high-quality digital marketing service company with rich experience in the industry, and use the SaaS model to help brands quickly realize digital marketing transformation, which has become the first choice.

As a technology-driven marketing service provider, Donson officially released its own SaaS product-MarketingDesk, a cross-platform one-stop intelligent marketing cloud, as early as 2018. After more than two years of accumulation and upgrading, the product now integrates intelligent market insights, intelligent creative inspiration engines, ecological operation data attribution, intelligent decision-making and many other functions, which provides enterprises with efficient decision-making solutions through big data and drives enterprises, making them great strides in digital transformation.

It is particularly worth mentioning that SaaS has passed the initial 1.0 era and is entering the refined and intelligent 2.0 era. Product and technical strength will become the key to the next competition. Mobile marketing service providers represented by Donson have effectively solved the problems of industry that enterprises generally face in digital transformation, such as difficulty in market insight and lack of creativity, which will become an important driving force for the digital transformation of enterprises.